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How can free giveaways secure your spot, as a brand, in the millennial buyer market?

Discover the latest trends for national brands to capture and maintain the attention of this generation through incentivisation.

We want to believe free giveaways equal purchases and brand loyalty, the reality is…

  • Free users will often take the giveaways and move on, with no helpful data shared
  • Millennial consumers need more than a free gift to build brand loyalty

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Digital reward

Millennials are more likely to make a repeat purchase following a free digital product

Leaving footprint

Digital products need to go beyond gift cards to build greater brand resonance

A step beyond

Customer data is invaluable to determining incentives which will be the most effective