Allexis Play

A fully customisable brand marketing solution for music and music videos.

Allexis play allows you to seamlessly reward your customers with digital music content. Whether you are promoting a new product, reviving an existing product, or rewarding consumers for interacting with you, digital music rewards are a great way to add value to your brand.

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Allexis Play Application

How it Works

On-pack and Digital Promotions

Throughout your campaign, a unique voucher code or QR code will be displayed on your product packaging, or sent to your customers via email after a purchase.

A branded, native application is created, where consumers can enter this code and redeem their rewards.

Music and music videos are consumed within the application on the consumer’s own device, and can be made available for download or streaming, depending on your preference, target audience, and territory.


  • Fully customisable/branded website or application for the duration of the campaign
  • Dynamic, themed and curated playlists
  • Demographically appropriate content to suit your audience
  • Backstage and exclusive content can be included
  • Banner space within the application for advertisement or live streaming purposes
  • International and local content available with DRM protection
  • User authentication via self-registration or Facebook
  • Playlists can be shared and friends can listen to 30 second clips
  • Access to real-time customer insight and data via dashboard


For Brands and Agencies

  • Offer your consumers targeted, instant rewards that they truly value
  • Form stronger brand associations by keeping consumers within your brand bubble rather than sending them to third parties to redeem rewards
  • Digital allows you to gain insight into your consumers’ preferences through real time data on their reward consumption. Stay in control over your promotions and use data to make future ones more effective

For Content Owners

  • Benefit from exposure to targeted demographics through leading brands
  • Gain insight into consumers’ content preferences
  • Minimum guarantee on campaigns, with upfront payment
  • Full DRM protection
  • Partner with brands to create exclusive content
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